Performance Marketing Intern

About the Role 

We are seeking a passionate and self-driven Performance Marketing Intern to Support in planning and implementation of new performance campaigns for Razorpay.

The person would be responsible for planning and implementation of new performance campaigns and is one of our customer acquisition champions. The candidate should be able to define an ambitious vision, goals & strategy as well as be able to execute these plans with excellence, deliver results and evaluate performance.

Key Roles and Responsibilities 

• Develop a deep understanding and knowledge of Razorpay’s products, audiences & buyer personas.
• Definition and monitoring of relevant KPIs
• Measure, track and report on performance marketing efforts through structured dashboards.
• Monitoring, analyses and optimization of campaigns based on the common KPIs as well as deriving recommendations for action
• Support in planning and implementation of new performance campaigns
• Assistance in the conception and coordination of marketing materials as well as communication with external partners.
• Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations.

Minimum Requirements 

• 6 Mo -1 year of overall professional experience or Fresher with Digital marketing certificate.
• Strong creative & soft skills combined with an affinity for data. 
• Highly organized and autonomous, but also collaborative and able to work cross-functionally.
• Ability To Make Decisions in a Changing Environment, anticipate future needs and drive results.

Added advantage if :

• Proven experience managing customer acquisition efforts in paid channels with quantifiable results.
• Experience with paid channels (Google Search, Display, UAC,  Facebook Ads, Youtube Ads, Linkedin Ads, Twitter Ads, etc), A/B testing (eg. Optimizely, Google Optimize), Analytics (eg. Google Analytics.